Decentralization is the new growth trajectory of IP industry

Democratizing sustainable IP creation through the capital market. Our full-lifecycle stack gives developers a clear path from first believers to durable economies, with progress recorded on-chain and driven by the community. The protocol follows two core principles -

1. Web3 serves as an interest alignment layer—creators, contributors, and fans—as co-builders and co-investors. Core supporters don’t just cheer from the sidelines; they help steer development, with incentives and decisions shared on-chain. That collective ownership unlocks more experimentation within each IP ecosystem and surfaces the strongest ideas faster. The result is greater innovation and a clearer path to maximizing the IP’s intrinsic value.

Early conviction becomes working capital and creates a positive capital flywheel loop: better products, stronger word-of-mouth, growing revenue, deeper loyalty. Mature IP assets become more capital efficient through our money market.

2. Intelligence-first. On-chain identity lets your history travel with you. The IPs you back become part of your reputation and your flex. IP creator gains visibility of their fans and investor demographics therefore they can strategize in accordance with the profiles.

3. Decentralized publishing. Starting an IP is easy, but scaling and financializing is no easy task. Traditional publishing model monopolizes powers by owning selective distribution channels and capital network. Capital and distribution access are key scaling components on IP. By connecting more IP with better capital access with a decentralized publishing infrastructure, a more democratized creative nation will be built.