The $60 Trillion Opportunity

The global IP economy generates $60 trillion in value, yet remains one of the most inefficient markets on Earth.

Disney pulls $91 billion annually.

Nintendo captures $14 billion.

Even niche studios like Type-Moon (Fate) and Studio Khara (Evangelion) generate tens of millions.

The demand for original IP has never been higher, yet the barriers to entry have never been more extreme.

Look at the success stories that broke through:

Minecraft started as a solo developer's project and sold for $2.5 billion.

Genshin Impact, created by a small Chinese studio, now generates $4.7 billion annually.

Hololive's virtual YouTubers pull $300 million from what started as animated avatars.

These aren't anomalies—they're proof that audiences hunger for fresh IP and will invest heavily when they find it.

Yet for every breakout success, thousands of promising IPs die from lack of capital, distribution, or community support. Creators can't access funding without surrendering ownership. Communities can't participate meaningfully beyond consumption. Value flows to platforms and publishers rather than the people actually building culture.

The inefficiency creates opportunity. By removing gatekeepers and enabling direct creator-to-community relationships, we can unlock dormant value across the entire IP spectrum. Every creator becomes investible. Every fan becomes a stakeholder. Every IP gets a fair shot at finding its audience and scaling sustainably.